What is a 'highlight comment' on Facebook?

The Gist: The @highlight comment on Facebook allows users to highlight a particular post by increasing its size and visibility on Facebook. The feature is like a pinned tweet, in that it's also one of the first things users will see on your profile.

Why should you use @highlight on Facebook?

The @highlight Facebook feature is a powerful tool that can significantly amplify the reach and impact of your posts. By understanding its purpose and implementing it judiciously, you can ensure that your content stands out in a crowded digital landscape. So, don’t hesitate to give it a try and watch your posts shine on Facebook!

Why should you comment @highlight under a post?

When you comment @highlight under your post, it amplifies the post’s presence on other users’ news feeds and elevates its visibility both on the feed and your profile page. Think of it as a counterpart to a pinned tweet on Twitter, a means to spotlight a post that you want to ensure gets noticed. However, highlighting serves a dual purpose.